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Portmanteau

usgb/pɔːrtˈmæntəʊ/Volume
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Inventive Wordplay

Portmanteaus are playful and creative, often used for humor or impact in informal settings.

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The word 'smog' is a portmanteau, combining 'smoke' and 'fog'.
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Branding Tool

Portmanteaus are commonly used in marketing to create catchy, memorable brand names.

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The brand name 'Microsoft' is a portmanteau of 'microcomputer' and 'software'.
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Cultural Context

Some portmanteaus reference popular culture and might not be understood outside that context.

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The term 'Bollywood' is a portmanteau of 'Bombay' (now Mumbai) and 'Hollywood'.
Visual representation of the word "Portmanteau"

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